Understanding how we research, validate, and update our marketing technology frameworks to ensure you have the most reliable and current information for strategic decision-making.
A systematic approach to gathering, validating, and presenting marketing technology insights
We continuously monitor industry reports, vendor announcements, and market research from leading analysts including Gartner, Forrester, and IDC.
Multiple source validation ensures accuracy and eliminates bias from single-source information.
Insights from marketing technology professionals and industry practitioners inform our analysis.
Comprehensive analysis and quality assurance before publication.
Transparent sourcing from reputable industry authorities and research organizations
Complete transparency on what changes, when, and why
Every framework update is versioned with detailed change logs, making it easy to track evolution over time and understand exactly what information has been updated.
Frameworks are reviewed quarterly for major updates and monthly for critical changes. Emergency updates are issued when significant market events occur.
Every data point, tool ranking, and benchmark includes source attribution, allowing users to verify information and explore additional details.
Detailed analysis of how updates affect existing implementations, with migration guidance and impact assessments for tool changes.
Real-time information about our latest research and updates
Our commitment to accuracy, objectivity, and reliability
No single source determines our rankings. Every tool placement and benchmark requires validation from at least three independent sources.
We maintain strict editorial independence. No vendor payments influence our research, and all potential conflicts of interest are disclosed.
All data points are dated and sources less than 12 months old are prioritized. Older information is clearly marked and contextualized.
Marketing technology practitioners review all frameworks before publication to ensure practical relevance and accuracy.
We're committed to transparency and welcome questions about our methodology, sources, or findings.